October 5, 2021—Today, Women’s Public Leadership Network (WPLN) and nine additional candidate recruitment organizations have partnered with Snapchat to provide a native-to-mobile tool to help young people run for office.
Despite historic levels of youth civic engagement in recent elections, Gen-Zs and Millennials remain underrepresented in local, state, and federal government. Given Snapchat’s 90% reach among 13-24 year olds in the United States, WPLN is honored to team up with Snapchat as an inaugural partner for their in-app Run for Office program with the goal of equipping more young people to seek public office and appointments with resources and online training programs to help normalize the conversation around running for office among this next generation.
“I am excited for WPLN to partner with Snapchat to empower the next generation of young leaders on their political journeys through their in-app Run for Office program,” said Larissa Martinez, WPLN Co-Founder & President, “Our organization is built on the belief that all voices deserve to be represented at decision-making tables, and ensuring more Millennials and Gen-Z can be influential is a critical part of that.”